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'Scrapers' Dig Deep for Data on Web

Posted on October 13, 2010 by Dissent

Julia Angwin and Steve Stecklow report:

At 1 a.m. on May 7, the website PatientsLikeMe.com noticed suspicious activity on its “Mood” discussion board. There, people exchange highly personal stories about their emotional disorders, ranging from bipolar disease to a desire to cut themselves.

It was a break-in. A new member of the site, using sophisticated software, was “scraping,” or copying, every single message off PatientsLikeMe’s private online forums.

PatientsLikeMe managed to block and identify the intruder: Nielsen Co., the privately held New York media-research firm. Nielsen monitors online “buzz” for clients, including major drug makers, which buy data gleaned from the Web to get insight from consumers about their products, Nielsen says.

Read more on WSJ.


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