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PR for EHRs: More to the Story Than Data Breaches

Posted on March 9, 2011 by Dissent

Gienna Shaw reports:

[…]

It doesn’t matter how many or how few times a healthcare organization’s data is breached or even if it is only potentially breached. In the healthcare industry, it takes just one event—a lost laptop, a misfired e-mail, or a website that leaks sensitive, user-specific data—to make headlines.

[…]

Stories in the media about the exchange of healthcare information are dominated by data breaches and medical errors. Those stories are tragic, he says, but they’re just one side of the story.

One way to counter that negative press is to publicize some of the positive stories about how health information data can improve care, prevent errors, and save lives, he says.

Read more on Health Leaders Media

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