April Dembosky reports:
The computer engineers at BabyCenter are often among the first people women tell they are pregnant. Mothers-to-be go to babycenter.com or sign up for the site’s mobile app to get advice long before they clear the first trimester and begin sharing their news with friends. Sometimes even before telling the baby’s father.
“When women register, they tell us their due date,” said Julie Dempsey, BabyCenter’s vice-president of product. “Not many apps are able to capitalise on that the way we are.”
BabyCenter was named on Wednesday as one of 12 companies newly targeted by the US Senate Commerce Committee’s investigation into data brokers and their collection of health information for use in advertising.
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