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How to get yourself bad PR, Capital One edition

Posted on May 17, 2015 by Dissent

Betty Lin-Fisher reports:

Louise Gunther of Fairlawn called recently to express her extreme frustration at how, despite six weeks of efforts to correct the problem, she was continuing to get what she felt was private information sent by email for someone else’s Capital One credit card.

Gunther regularly checks the email for her domestic partner and noticed there were emails coming for someone else to remind the person about her upcoming payments due on her credit card. She assumes that the customer must have an email address that’s close to Gunther’s partner’s and must have entered the wrong email address.

But when Gunther would call Capital One to say she was getting messages erroneously, she didn’t get any help.

Read more on Ohio.com. It turns out the mistaken email address was the customer’s mistake, but Capital One’s failure to timely respond to Gunther’s attempts to get them to stop sending her someone else’s information does not speak well for Capital One. It shouldn’t take a call from the media to get results.


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Category: Commentaries and AnalysesExposureFinancial SectorU.S.

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