Patrick Springer reports:
FARGO – About 430 Essentia Health patients recently received notice of a “breach of patient information” resulting from a marketing firm’s involvement in promoting an education seminar for patients.
A letter touting a “free educational event” was sent June 6 to patients suffering from lower back symptoms, inviting them to learn about “new diagnostic and therapeutic procedures.”
Jodine Wien, a Moorhead patient, complained to Essentia when she learned that her name and address had been given without her consent or knowledge to a marketing firm, Get Marketing, that was involved in sending out the invitations.
The letter announcing a June 19 seminar at Essentia Hospital asked patients to reply to an email address belonging to SI-BONE, a company that offers a “minimally invasive” implant procedure as an alternative to conventional fusion surgery of the low spine.
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