Natasha Singer reports:
Earlier this year, OfficeMax became a little too personal with one customer, sending a mailing to a man in Chicago with a street address that, after his own name, inadvertently included information about a family tragedy: “daughter killed in car crash or Current Business.” (An OfficeMax spokesman later blamed a third-party data broker the company had hired for exposure of the intimate information.)
On Monday, in a similar error, some California residents received emails from their health insurer, Anthem Blue Cross, with personal details about them contained in the subject line.
[…]
One woman in California, for example, received an email with the following subject line:
Don’t miss out — call your doctor today; PlanState: CA; Segment: Individual; Age: Female Older; Language: EN; CervCancer3yr: N; CervCancer5yr: Y; Mammogram: N; Colonoscopy: N
[…]
It is unclear whether the emails sent on Monday will require a breach notification.
Read more on NY Times.