Mark Stockley writes:
Hopefully you’ve never had anything stolen in a data breach, but if you have I hope you’ve been spared the salted wound of the non-apology.
There are notable exceptions of course but as data leaks and network breaches get larger, more common and more damaging, a humble sorry seems to be the hardest word.
Read more on NakedSecurity.
I’m not sure I agree with Mark on that point. For years, entities were not apologizing because to do so might be to admit liability. But in the past two years, I’m seeing more and more notification letters that do offer apologies.
The rest of his comments are spot on, however, as I often have the same snarky or sarcastic reaction he describes to certain boilerplate statements, such as:
“We take the security of our customer data extremely seriously”
*Now*. We take the security of our customer data extremely seriously *now*.