Christos Makridis writes:
Surprisingly, data breaches can be good for some corporate brands, a new study shows.
When hackers pirate their way past corporate firewalls and publicize the private lives of consumers, the betrayal of consumer trust and the aura of corporate incompetence should sink a company’s reputation. But the real world is more complicated.
Certainly large data breaches – such as the Crypto.com breach earlier this month or the June 2021 breach of LinkedIn that impacted 100 million users — can hurt a company’s brand power, at least for a time. But, strangely, smaller data breaches can actually boost a brand, according to a recent study in the Journal of Cybersecurity.
So does this mean that SMBs should laugh at ransomware operators and tell them, “Hell no, we aren’t interested in covering up your breach of our system — a little bad press won’t really hurt us and may actually help our brand recognition!”
Sounds…. odd…. doesn’t it?
Read more at Forbes.