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Dior faces scrutiny, fine in Korea for insufficient data breach reporting; data of wealthy clients in China, South Korea stolen

Posted on May 14, 2025 by Dissent

Korea Joong Ang Daily reports:

Luxury brand Dior is facing criticism in Korea for its inadequate response to a recent data breach that exposed the personal information of customers in Korea.

While the company notified the Personal Information Protection Commission (PIPC), it failed to report the hacking incident to the Korea Internet & Security Agency (KISA), as required by law.

Dior did not take any action to inform KISA, despite acknowledging the breach through a notice on its website, according to Rep. Choi Soo-jin of the People Power Party on Wednesday.

Previously, Dior revealed that it had “found on May 7 that an unauthorized third party gained access to some customer data,” which included contact details and purchase preferences. The company stated that no financial data, such as banking information, IBANs, or credit card numbers, had been compromised.

Read more at Joong Ang Daily.

The breach is also making headlines in China.  According to Jing Daily:

Dior’s coveted client list of China’s wealthiest and most powerful consumers has been compromised in a major data breach, forcing the French luxury giant to issue an apology as it scrambles to contain potential fallout and limit any damage to its reputation.

The luxury brand under French conglomerate LVMH experienced a customer data breach in China on May 7. According to a text message sent to customers yesterday, the company disclosed that an unauthorized external party had gained access to its database, obtaining sensitive personal information such as customers’ names, gender, phone numbers, email addresses, mailing addresses, purchase amounts, and shopping preferences.

Read more at Jing Daily.

 


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