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Trust in Singapore companies dips sharply as consumers demand stricter data protection and effortless experiences

Posted on November 29, 2024 by Dissent

Gemma Iso reports:

The recent report from Salesforce published by the Singapore Business Review reveals a significant decline in consumer trust in Singapore companies over the past year.

Nearly 74% of individuals have expressed less confidence in these firms compared to a year ago.

The primary driver of this scepticism appears to be concerns over how organizations manage sensitive customer information. According to the Salesforce survey, 61% of consumers believe companies are acting recklessly with their data, eroding trust and highlighting the need for stronger data protection practices.

Read more at The Independent (SG).

Related posts:

  • Singapore corporations making progress in preventing cyberattacks
Category: Commentaries and AnalysesNon-U.S.

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