Gemma Iso reports:
The recent report from Salesforce published by the Singapore Business Review reveals a significant decline in consumer trust in Singapore companies over the past year.
Nearly 74% of individuals have expressed less confidence in these firms compared to a year ago.
The primary driver of this scepticism appears to be concerns over how organizations manage sensitive customer information. According to the Salesforce survey, 61% of consumers believe companies are acting recklessly with their data, eroding trust and highlighting the need for stronger data protection practices.
Read more at The Independent (SG).